After reading Yahoo News, I realized that my perception of real estate agents and their marketing budgets was not too far off. According to Yahoo News, agents spend quite a few dollars on reaching clients through direct mail. From my experience, direct mail yields very little results for the amount of money spent.
I know as well as any, that 1 lead can can produce enough money to fund almost a year worth of marketing if the lead makes it to closing but most leads don’t make it to closing so agents are wasting tons of money on leads that might or might not become a listing. In my opinion, direct mail is a roll of the dice. The lead flow is unpredictable and you never know if you will produce a lead for each campaign. The statistics show that anytime a direct mail campaign is blasted, the results might produce 1-4% leads out of the entire campaign, so that means if an agents sends out 1000 postcards, they might produce 10-20 leads and that is on a good day. Some agents might not get a single lead from their mailing efforts.
Those numbers aren’t very appealing especially with the time it takes to prepare 1000 postcards with postage and address labels. That is why our team has decided to take a major part of the efforts and costs associated with performing your own marketing. Our new leads on demand system will provide real estate agents and brokers with high quality leads for sellers and homeowners that have homes for sale. also with our leads on demand, you will see a description of all the leads that are available in your area so you can pick and choose which leads best fit your area of ability.
Some agents niche might be short sales, while others only want to deal with homeowners with tons of equity. Our description will give you everything you need to make the best decision for purchasing your next leads. With our system, you don’t need to subscribe in order to receive leads and the fact is we don’t offer a subscription service. For the same $290 dollars you can have 5 high quality leads per month and you don’t have to worry about sending out a follow up campaign to squeeze out extra leads.